Generosity. Integrity. Community.
We’re nimble, bold, creative and love what we do. Our collective experience spans Fortune 500 companies, community foundations, social justice movements and celebrity-driven fundraising in sports and entertainment.
Our work and mission are rooted in generosity, equity and humanity. We pride ourselves on providing world-class service and unlocking new funding sources for small but mighty nonprofits that might otherwise be overlooked for large-scale brand partnerships.
History
Simple Generosity began with the idea of making giving easy for brands amidst the cumbersome complexities of giving. Our first grant was to the Global Fund For Women as part of an online giving event at the Cannes Lion Festival. We evolved to help power online giving programs for SuperBowl50, IfOnly (later acquired by Mastercard), and hundreds of e-commerce businesses across the US. We launched our cornerstone partnership with Target’s Circle loyalty program in 2017, now generating more than $7 million in donations annually across thousands of charities that neighbor Target’s retail locations. We‘ve since joined forces with cutting-edge start-ups like DailyKarma and THNKS.com to support a remarkable community of nonprofits that resonate with our clients’ values, customers and local communities. We celebrated ten years of impact in October of 2025.
We strive to create an inclusive, collaborative work environment for employees, clients and nonprofit partners where everyone's voice is heard and honored. We are female-led and co-founded and a proud Equal Opportunity Employer that does not discriminate based on race, color, ancestry, religion, sex, national origin, age, citizenship, marital status, disability, gender identity, or veteran status.
Kate Brandeis
Chief Executive Officer
Kate brings two decades of experience at the intersection of fundraising, entertainment, and cause communications, with impact-driven roles at both startups and global brands like Mastercard. She also led Cause Partnerships at IfOnly, a celebrity experiences platform for good, where she focused on uniting nonprofits, talent, and brands to create meaningful collaborations. Throughout her career, Kate has designed innovative partnerships, once-in-a-lifetime experiences, and campaigns that drive charitable impact and deepen customer engagement. She believes we all can be a force for good in our community — values she’s proud to live through her work at Simple Generosity and as a Spanish-speaking volunteer mentor who helps asylum-seekers build new lives in Maine. At home, you’ll find her gardening, cooking, trail running with her dog, and cheering with her husband at her son’s soccer games up and down the east coast.
Kristina Lange
Chief Impact Officer
Kristina's background centers on business leadership, entrepreneurship, and nonprofit service work, from her role as Vice President of Marketing at Citizens Bank, to serving on diverse nonprofit boards, to founding Live Well Yoga Studio. Her professional experiences and volunteer work in the arts, mindfulness, civic engagement, and youth development, including being a Big Sister for Big Brothers Big Sisters, have given her a unique perspective on how organizations of all types and sizes can operate more effectively to create meaningful community impact. Kristina is inspired by the hundreds of local organizations Simple Generosity funds and the many ways they contribute to building community, equity, and hope across the country. Outside of work, Kristina enjoys travel, art, QiGong, music, and mindfulness practices, bringing a thoughtful and grounded approach to all she does.
Stephanie Ramirez
Cause Engagement
With meaningful experience in the nonprofit sector prior to joining Simple Generosity, Stephanie brings a wealth of knowledge and insight into the intricate world of philanthropy. Armed with a degree and background in Criminal Justice, her passion lies especially in making a positive impact on at-risk youth. Inspired by our mission, Stephanie is passionate about our ability to fund small nonprofits, provide them with meaningful exposure and attract new donor and volunteer interest. At home, she is a PTA Volunteer, coffee and matcha lover, wife, and devoted mom of two little girls and two cats.
Sonia Aylsworth
Cause Engagement
With 25 years of experience as an educator, Sonia taught a diverse range of subjects—including French, Journalism, Peer Counseling, Spanish, and Yearbook—in both traditional classrooms and online settings, always inspiring students with her passion for learning and growth. Beyond the classroom, she has been an active volunteer in her community, dedicating her time to organizations such as food pantries, school PTSAs, and reading intervention programs. In her free time, she stays active as an avid pickleball player, embraces a healthy lifestyle, and finds joy in traveling and reading, reflecting her commitment to both personal and community well-being.
Adam Truong
Cause Engagement
Adam is a Computer Science graduate from Oregon State University, where he developed a strong interest in how technology can improve accessibility and inclusion. Throughout his time at Oregon State, he supported an Intel-sponsored capstone project as a project mentor, helping students work through real-world problem solving and collaborative development, and also contributed to IE3 Global, a study abroad program where he helped students navigate the study abroad process and make their experience smoother and more enjoyable. These experiences reinforced his passion for using technology and education to support others, particularly within underrepresented and underserved communities, aligning closely with Simple Generosity’s mission. As a Vietnamese Youth Leader, Adam has also helped share and teach Vietnamese culture within his community, deepening his appreciation for cross-cultural connection and understanding. Outside of work, he enjoys exploring new places, gaming, learning new things, and unwinding by watching his cat “hunt” fish on an iPad.
Alicia Bellezza-Watts
Finance & Operations Specialist
Alicia brings over a decade of experience at the intersection of operations, finance, and community engagement with roots in higher education and deep ties to civic life. From advising Georgia State University on civic engagement programs to leading student services at George Washington University and serving as President and Treasurer of her local PTA, she has always been drawn to strengthening institutions from the inside out. She appreciates Simple Generosity's commitment to connecting corporate philanthropy with small nonprofits, ensuring that resources find their way to the organizations making the most meaningful difference on the ground. Outside of work, Alicia is a dedicated volunteer with local organizations, an avid reader, and an enthusiastic traveler who holds dual citizenship. Around town, you'll find her cheering for her kids' dance, soccer, and aerial silks performances – and sometimes singing in a local show herself!
Leo V. Williams III, Major General US Marine Corps (Retired)
Board Chair
Leo V. Williams III is a graduate of the United States Naval Academy (BS, Engr.) and Southern Illinois University (MBA). In 25 years with Ford Motor Company, he was Brand Manager for Ford F150, F250, Explorer, Expedition, Excursion, and Escape. He gave the Ford Expedition its name. He served in the U.S. Marine Corps and Marine Corps Reserve for 33 years, rising to the rank of Major General (2-stars) and was entrusted with command responsibility for as many as 10,000 U.S. Marines. He served as Executive Vice President of Medifast Inc. and as Chairman/CEO of Medifast subsidiary, Take Shape For Life (TSFL). Along with Simple Generosity, Leo Williams has served on the Board of Directors for Marine Toys for Tots, Navy Mutual Insurance, the Reserve Forces Policy Board, Naval Academy Foundation, Reginald Lewis Museum and the Medal of Honor Center for Leadership. He resides in Charleston SC with wife, Vicki.
Julie Savaria
Board Vice Chair
Julie is a biochemist and social entrepreneur with over a decade of experience across healthcare, impact, and business, and an MBA from McGill University. She is the Founder and JEDI-in-Chief of Masla Empathy Lab, a B Corp dedicated to embedding Justice, Equity, Diversity, and Inclusion (JEDI) into organizational strategy and culture, as well as the Founder of JEDI Kids, a platform supporting caregivers in raising inclusive, mindful children. As a Responsible Leader of the BMW Foundation and 2x TEDx speaker, Julie is a passionate advocate for collective liberation and building inclusive community. Outside of work, she enjoys painting, building Legos, horseback riding, and being a proud mother of two.
Liz Delois
Board Treasurer
Liz has two decades of experience creating impactful partnerships with major donors, corporations, and foundations to drive social change. Previously focused on global issues, she now serves as the Director of Philanthropy at the Maine Community Foundation where she connects people and resources to strengthen the community she and her family call home. Liz believes that those closest to challenges are best equipped to address them and is committed to supporting their efforts through philanthropy to create meaningful change.
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CARE
Senior Director of Philanthropy, Major GiftsAmerican Jewish World Service
Associate Director, Major GiftsAffiliations & Interests
Former Board member, Maine Inside Out, creating theater for social change in schools, prisons and communities
Actively involved in Maine’s hospitality world through her family-owned business
Gardening, knitting, dog AND cat-lover and being a mom to her two amazing children
Jeni Rone-Becker
Board Member
Jeni oversees major gift fundraising for Windwood Family Services, a non-profit long-term residential care program for boys located near Charleston SC. Her sixteen years of experience in the marketing of banking services and her on-going and long-standing involvement in nonprofit organizations (Charleston Parks Conservancy, Dee Norton Child Advocacy Center) provide her with a deep understanding of the challenges faced by small nonprofit organizations.
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Parenting
Luke, an exuberant seven-year-old
Entrepreneur
SeaStar Arts PhotographyAffiliations & Interests
Formerly, CEO Junior Achievement, Coastal SC
Formerly, NFP Insurance Benefits, Charleston SC
Laura Rosa
Board Member
Laura brings a unique and formidable combination of leadership and service in higher education, college sports administration and coaching, and wildlife conservation. Her nonprofit experience includes passion projects supporting domestic abuse survivors, indigenous health initiatives and improving sports accessibility. She is committed to fostering an equitable, inclusive environment where diverse perspectives are leveraged as foundational rather than optional and social responsibility is the primary driver of decision-making. Laura's greatest joy is her family, which includes her five biological children and many bonus kids. During her down-time time she can often be found on a wildlife reserve in South Africa protecting endangered white rhinos.
Kristie Cerutti
Board Member
Kristie Cerutti brings 23+ years of executive leadership across marketing, strategy, partnerships, sustainability, and people operations in the natural products industry with a focus on brand building, regenerative impact, and long-term business resilience. She is currently the Chief Impact and Partnerships Officer at Ancient Nutrition where she spearheaded the company's B Corp certification and launched the industry's first Regenerative Organic Certified supplement line. She is the co-founder of the R.A.N.C.H. Project, a brand-led program focused on regenerative agriculture, nutrition, and climate health. Her executive education includes Sustainable Business Strategies at Harvard Business School, Holistic Management Certification from the Savory Institute, and designation as a True Zero Waste Advisor. She is an advisor to Repurpose Global and the Regenerate America Business Coalition and a facilitator for the One Step Closer CEO Cohort.
George Stevens
Retired Founder & Board Chair Emeritus
After ten years of visionary leadership, collaboration, and dedication, George announced his retirement from Simple Generosity on October 1, 2025. He leaves a legacy of integrity, deep generosity, and transformative impact that continues to shape Simple Generosity today.
George’s new life adventure takes him back to his roots as a biogeographer to study dandelions and why this widely known plant is found in every country on the planet. You can read our full Leadership Announcement here.
Yvonne Uribe
Retired Co-Founder
Yvonne worked in public and private education and the corporate world, as well as taking on leadership roles with entrepreneurial businesses serving seniors and women. Her volunteer work includes nonprofit leadership positions in environmental, community-building, and social justice organizations, as well as hands-on work with therapy dogs and in community gardens and food pantries. During her tenure with Simple Generosity, she was instrumental in cultivating a community of diverse nonprofits and inspired daily by the work of nonprofit leaders and volunteers.
Check Us Out
As a nonprofit with world-class transparency and a perfect Charity Navigator score, our books are open — visit irs.gov and search for us at EIN 47-5570019.
You can click below to check our most recent US Internal Revenue Service 990 filing, visit our profile on guidestar.org or call us at (843) 609-8595 for more information.