Generosity. Integrity. Community.

We’re nimble, bold, creative and love what we do. Our collective experience spans Fortune 500 companies, community foundations, social justice movements and celebrity-driven fundraising in sports and entertainment.

Our work and mission are rooted in generosity, equity and humanity. We pride ourselves on providing world-class service and unlocking new funding sources for small but mighty nonprofits that might otherwise be overlooked for large-scale brand partnerships.

History

Simple Generosity (formerly GoodCoin Foundation) began with the idea of making giving easy for brands amidst the cumbersome complexities of giving. Our first grant was to the Global Fund For Women as part of an online giving event at the Cannes Lion Festival. We evolved to help power online giving programs for SuperBowl50, IfOnly (later acquired by Mastercard), and hundreds of e-commerce businesses across the US. We launched our cornerstone partnership with Target’s Circle loyalty program in 2017, now generating more than $7 million in donations annually across thousands of charities that neighbor Target’s retail locations. We‘ve since joined forces with cutting-edge start-ups like DailyKarma and THNKS.com to support a remarkable community of nonprofits that resonate with our clients’ values, customers and local communities.

Close-up photo of a green leaf

We strive to create an inclusive, collaborative work environment for employees, clients and nonprofit partners where everyone's voice is heard and honored. We are female-led and co-founded and a proud Equal Opportunity Employer that does not discriminate based on race, color, ancestry, religion, sex, national origin, age, citizenship, marital status, disability, gender identity, or veteran status.

Photo of Simple Generosity Manager Cause Engagement Kristina Lange
 

Kristina Lange
Co-Executive Director

Kristina has served on the Boards of several nonprofit organizations, started her own business as an entrepreneur and has developed a sense of how organizations of all types and sizes can be managed better to provide broad societal benefit. Her volunteer engagements, whether as employee, board member, volunteer, or donor has focused on the arts, mindfulness, and youth. She is drawn to the work of Simple Generosity from seeing how much good is being done by so many of its grantees.

  • Live Well Yoga Studio, LLC
    Founder and Teacher

    Citizens Bank
    VP of Marketing

    Affiliations & Interests
    Peace in Schools, Portland OR

    NAACP, Corvallis OR

    Vote Forward, National

    Travel, Art, QiGong, Music, Mindfulness

 

Kate Brandeis
Co-Executive Director

Kate has over a decade of experience at the intersection of fundraising, entertainment and cause communications with roles at both mission-driven startups and big brands like Mastercard. Her work has focused on uniting nonprofits, talent and brands to create unique cause partnerships, once-in-a-lifetime experiences and campaigns to drive charitable impact and engagement. She believes that creative partnerships can change the world and that we all have a responsibility to help lift up our own communities. She loves that our work at Simple Generosity helps our clients and partners do both! At home, Kate is a longtime Spanish-speaking family mentor helping asylum-seekers create new lives and homes in Maine.

  • Mastercard
    Director, Global Marketing and Causes

    IfOnly - Celebrity Experiences for Good
    Director, Cause Partnerships

    Affiliations & Interests
    Music, hiking, gardening, cooking and yoga-loving mother and wife
    Family mentor for asylum seekers and Hope Acts housing coach for immigrant families

 

George Stevens
Co-Founder & President

George has 40 years of experience working in various roles in the nonprofit sector including fundraising consultant, executive director, and member of the Board. In this work he has become keenly aware of the unreasonable constraints donors place on charities, resulting in their inability to adequately market themselves, create long-standing ties to for-profit funders, and to innovate. At the same time, he has been deeply moved by the profound commitment of nonprofit Staff and volunteers and the interest by nearly everyone to find ways to support the sector.

  • Coastal Community Foundation
    President, CEO

    EJA Project Management
    Consultant to UniLever

    Affiliations & Interests
    Advisor, GreenHeart Project
    Board Member, SC Institute for Independent Journalism
    Founder, On The Table SC

 

Stephanie Ramirez
Cause Engagement

With meaningful experience in the nonprofit sector prior to joining Simple Generosity, Stephanie brings a wealth of knowledge and insight into the intricate world of philanthropy. Armed with a degree and background in Criminal Justice, her passion lies especially in making a positive impact on at-risk youth. In her role, Stephanie wears many hats – from vetting charities for our clients to handling inquiries and managing administrative tasks. She finds fulfillment in directly engaging with organizations we are able to feature in Target Circle. What sets Simple Generosity apart for Stephanie is the perfect blend of flexibility, allowing her to be both a devoted mom and a diligent professional. Inspired by our mission, Stephanie is passionate about our ability to fund small nonprofits, provide them with meaningful exposure and attract new donor and volunteer interest. 

  • RISOO Commerce
    Co-Owner/Co-Founder

    Hart Community Homes
    Youth Counselor

    Affiliations & Interests
    Volunteering, traveling, exercise, music, reading, and being a wife and mom.

 

Sonia Aylsworth
Cause Engagement

Sonia has 25 years of experience as an educator, teaching a variety of subjects such as French, Journalism, Peer Counseling, Spanish and Yearbook. She is an active volunteer with several organizations in her community, including food pantries, school PTSAs and reading intervention organizations. She also enjoys staying active as an avid pickleball player.

  • Broward County Schools
    High School Teacher

    Florida Virtual School
    Lead Teacher

    Affiliations & Interests
    Reading, traveling, pickleball, wife and mom

 

Adam Truong
Cause Engagement

Adam is a recent Computer Science graduate from Oregon State University. He is passionate about improving lives with a strong commitment to helping make technology more universally accessible as well as enhancing the quality of life for underrepresented groups. For these reasons, he is motivated by Simple Generosity's mission to support smaller, underserved communities. During his free time, he enjoys exploring new places around his local community.

  • Oregon State University
    BSc in Computer Science, option in Artificial Intelligence

    IE3
    Administrative Assistant

    Affiliations & Interests
    Vietnamese Youth Leader
    Gaming, learning, traveling and watching his cat slap digital fish on TV

 

Alicia Bellezza-Watts
Finance & Operations Specialist

Alicia has spent over a decade working at the intersection of education, operations, and community engagement. She helps mission-driven organizations streamline processes, develop new revenue streams, and drive meaningful impact. She is drawn to the work of Simple Generosity by its mission to support small nonprofits through corporate philanthropy, ensuring resources are distributed to maximize impact.

  • Nickajack PTA
    President & Treasurer

    George Washington University
    Associate Director of Student Services & Adjunct Faculty Member 

    Georgia State University
    Civic Engagement Advisor

    Affiliations & Interests
    Volunteer, Reader, Traveler, Dual-Citizen, Mom to aerial silks performers

 

Yvonne Uribe
Co-Founder and Advisor

Yvonne has worked in public and private education and the corporate world, as well as taking on leadership roles with entrepreneurial businesses serving seniors and women. Her volunteer work includes nonprofit leadership positions in environmental, community-building, and social justice organizations, as well as hands-on work with therapy dogs and in community gardens and food pantries. She is motivated by the efforts of Simple Generosity to create a community of diverse nonprofits and is inspired by the work of the many nonprofit volunteers and those who lead them.

  • Hewlett-Packard
    Regional & International Partnerships

    Corvallis School District & The Corvallis Waldorf School
    Grade School Teacher & Middle School Spanish Teacher

    Affiliations & Interests
    NAACP & Corvallis Environmental Center, Corvallis OR
    Second generation Mexican American; fluent Spanish speaker
    Avid walker, Cavalier owner, world traveler, quilter, and Mom to a fiddle champion

 

Jay Burkhart
Board Chairman

Jay has over 35 years of experience in business, mainly in the medical device and apparel fields. He has led teams to open three start-up businesses and has worked with businesses across the globe. He has a strong passion for helping others and giving back, volunteering throughout his life with Big Brothers, The United Way, The American Red Cross, Masonicare, Episcopal Church, International Order of Rainbow for Girls, volunteer fire companies, and several elementary and high schools. He was also a founding member of a group to assist individuals with career coaching. He has raised his two daughters by himself and instilled the same philosophy of giving back to their communities. Jay graduated from The Citadel with a BS in Business Administration.

Photo of Simple Generosity board member Jen Rone-Becker
 

Jeni Rone-Becker
Board Member

Jeni oversees major gift fundraising for Windwood Family Services, a non-profit long-term residential care program for boys located near Charleston SC. Her sixteen years of experience in the marketing of banking services and her on-going and long-standing involvement in nonprofit organizations (Charleston Parks Conservancy, Dee Norton Child Advocacy Center) provide her with a deep understanding of the challenges faced by small nonprofit organizations.

  • Parenting
    Luke, an exuberant seven-year-old

    Entrepreneur
    SeaStar Arts Photography

    Affiliations & Interests
    Formerly, CEO Junior Achievement, Coastal SC
    Formerly, NFP Insurance Benefits, Charleston SC

 

Liz Delois
Board Member

Liz has two decades of experience creating impactful partnerships with major donors, corporations, and foundations to drive social change. Previously focused on global issues, she now serves as the Director of Philanthropy at the Maine Community Foundation where she connects people and resources to strengthen the community she and her family call home. Liz believes that those closest to challenges are best equipped to address them and is committed to supporting their efforts through philanthropy to create meaningful change.

  • CARE
    Senior Director of Philanthropy, Major Gifts

    American Jewish World Service
    Associate Director, Major Gifts

    Affiliations & Interests
    Former Board member, Maine Inside Out, creating theater for social change in schools, prisons and communities
    Actively involved in Maine’s hospitality world through her family-owned business
    Gardening, knitting, dog AND cat-lover and being a mom to her two amazing children

Photo of Simple Generosity board member Leo Williams
 

Leo V. Williams, Major General US Marine Corps, (Retired)
Board Member

Leo has applied his leadership skills in the military, business, and philanthropic arenas, undertaking the command leadership of 10,000 Marine Reserve Logiticians supporting combat units worldwide, serving as a Brand Manager at Ford Motor Company for SUV’s and Pickup Trucks, and being appointed by Maryland Governor Martin O’Malley to the Board of the Reginald Lewis Maryland Museum of African-American History and Culture. Recently he led Take Shape For Life, Inc. as CEO and Chairman growing the business from $12M to $160M in annual revenues.

  • Ford Motor Company
    Brand Manager, Ford Explorer

    US Marine Corp
    Command Leadership

    Affiliations & Interests
    Board Member, Navy Mutual Aid Association
    Board Member, Marine Toys for Tots
    Board Member, US Naval Academy Foundation
    Board Member, Father to Father

 

Julie Savaria
Board Member

Julie is a biochemist with a decade of experience in healthcare, social entrepreneurship and impact with an MBA from McGill University. She leverages her diverse experience to drive sustainable solutions across public, private, and social sectors. As the founder of Masla Empathy Lab, a B Corp focused on advancing Justice, Equity, Diversity, and Inclusion (JEDI) strategies, Julie helps organizations embed JEDI principles into their operations. She also established JEDI Kids, a platform that supports caregivers and individuals in nurturing the next generation of inclusive and mindful children. Julie's work is rooted in her belief that thoughtful, intersectional approaches can create meaningful and lasting change.

  • Masla Empathy Lab
    Founder and JEDI in Chief (Justice Equity Diversity and Inclusion)

    JEDI Kids Foundation
    Founder

    Affiliations & Interests
    Former Network Leader, B Lab BIPOC Network, creating engagement and community within the BIPOC community in the B Corp movement

    Board member, eeva, ensuring all features are inclusive and equitable

    TEDx speaker (Beyond Diversity and Inclusion, in French)

    Advocating for collective liberation, painting, building Legos, horse-lover
    (love you Ben!) and being a mom to her two amazing children

Check Us Out

As a nonprofit with world-class transparency and a perfect Charity Navigator score, our books are open — visit irs.gov and search for us at EIN 47-5570019.

You can click below to check our most recent US Internal Revenue Service 990 filing, visit our profile on guidestar.org or call us at (843) 609-8595 for more information.