Generosity. Integrity. Community.

We’re nimble, bold, creative and love what we do. Our collective experience spans Fortune 500 companies, community foundations, social justice movements and celebrity-driven fundraising in sports and entertainment.

We pride ourselves on providing world-class service and unlocking new funding sources for small but mighty nonprofits that might otherwise not have the opportunity to be part of large-scale brand partnerships.

History

Simple Generosity (formerly GoodCoin Foundation) began with the idea of making giving easy for brands amidst the cumbersome complexities of giving. Our first grant was to the Global Fund For Women as part of an online giving event at the Cannes Lion Festival. We evolved to help power online giving programs for SuperBowl50, IfOnly (later acquired by MasterCard), and hundreds of e-commerce businesses across the US. We launched our cornerstone partnership with Target’s Target Circle loyalty program in 2017, now generating more than $7 million in donations annually across thousands of charities that neighbor Target’s 1,900+ retail locations. We‘ve since joined forces with cutting-edge start-ups like THNKS.com and are excited to be expanding our work with brands in the U.S. and abroad to support a remarkable community of nonprofit partners.

Close-up photo of a green leaf
Photo of Simple Generosity founder George Stevens
 

George Stevens
Co-Founder & CEO

Dr. Stevens has 40 years of experience working in various roles in the nonprofit sector including fundraising consultant, executive director and member of the Board. In this work he has become keenly aware of the unreasonable constraints donors place on charities, resulting in their inability to adequately market themselves, create long-standing ties to for-profit funders, and to innovate. At the same time, he has been deeply moved by the profound commitment of nonprofit Staff and volunteers and the interest by nearly everyone to find ways to support the sector.

  • Coastal Community Foundation
    President, CEO

    EJA Project Management
    Consultant to UniLever

    Affiliations & Interests
    Advisor, GreenHeart Project
    Treasurer, International Biogeography Society
    Founder, On The Table SC

 

Yvonne Uribe
Co-Founder

Ms. Uribe has worked in public and private education and the corporate world, as well as taking on leadership roles with entrepreneurial businesses serving seniors and women. Her volunteer work includes nonprofit leadership positions in environmental, community-building, and social justice organizations, as well as hands-on work with therapy dogs and in community gardens and food pantries. She is motivated by the efforts of Simple Generosity to create a community of diverse nonprofits and is inspired by the work of the many nonprofit volunteers and those who lead them.

  • Hewlett-Packard
    Regional & International Partnerships

    Corvallis School District & The Corvallis Waldorf School
    Grade School Teacher & Middle School Spanish Teacher

    Affiliations & Interests
    NAACP & Corvallis Environmental Center, Corvallis OR
    Second generation Mexican American; fluent Spanish speaker
    Avid walker, Cavalier owner, world traveler, quilter, and Mom to a fiddle champion

 

Kate Brandeis
Partnerships

Kate has over a decade of experience at the intersection of fundraising, entertainment and cause communications with roles at both mission-driven startups and big brands like Mastercard. Her work has focused on uniting nonprofits, talent and brands to create unique cause partnerships, once-in-a-lifetime experiences and campaigns to drive charitable impact and engagement. She believes that creative partnerships can change the world and that we all have a responsibility to help lift up our own communities. She loves that our work at Simple Generosity helps our clients and partners do both! At home, Kate is a longtime Spanish-speaking family mentor helping asylum-seekers create new lives and homes in Maine.

  • Mastercard
    Director, Global Marketing and Causes

    IfOnly - Celebrity Experiences for Good
    Director, Cause Partnerships

    Affiliations & Interests
    Music, hiking, gardening, cooking and yoga-loving mother and wife
    Family mentor for asylum seekers and Hope Acts housing coach for immigrant families

Photo of Simple Generosity Manager Cause Engagement Kristina Lange
 

Kristina Lange
Cause Engagement

Ms. Lange has served on the Boards of several nonprofit organizations, started her own business as an entrepreneur and has developed a sense of how organizations of all types and sizes can be managed better to provide broad societal benefit. Her volunteer engagements, whether as employee, board member, volunteer, or donor has focused on the arts, mindfulness, and youth. She is drawn to the work of Simple Generosity from seeing how much good is being done by so many of its grantees.

  • Live Well Yoga Studio, LLC
    Founder and Teacher

    Citizens Bank
    VP of Marketing

    Affiliations & Interests
    Peace in Schools, Portland OR

    NAACP, Corvallis OR

    Vote Forward, National

    Travel, Art, QiGong, Music, Mindfulness

 

Stephanie Ramirez
Cause Engagement

Ms. Gutierrez has been working for the public sector since 2015. During this time she has assumed various roles and has volunteered at the Los Angeles County Juvenile Hall Probation Department. Most recently she worked as a counselor at a nonprofit, where she worked with at risk youth. She has a passion for guiding and transitioning underprivileged youth into independent adults. She is currently the co-owner/co-founder of RISOO Commerce an e-commerce business that specializes in online retail while also assuming the role of a full time mother of two. 

  • RISOO Commerce
    Co-Owner/Co-Founder

    Hart Community Homes
    Youth Counselor

    Affiliations & Interests
    Volunteering, traveling, exercise, music, reading, and being a wife and mom.

 

Benjamin McKee
Cause Engagement

Mr. McKee is an Oregon State University senior interested in Pharmacy. He plans to become involved in drug research and is ambitious about improving people’s quality of life. From a young age, he has been passionate about nonprofit work and grew up doing volunteer work. He is fascinated by the hard work and generosity of nonprofits and the community that Simple Generosity strives to create.

  • Oregon State University
    Bio-Health Sciences (Major) and Chemistry (Minor)

    Parkrose Swim Center
    Senior Lifeguard and Instructor

    Affiliations & Interests
    Volunteer Oregon Humane Society Running, music, cooking, art, and traveling.

Photo of Simple Generosity Senior Charity Analyst Delaney Radke
 

Delaney Radke
Cause Engagement

Ms. Radke attends Oregon State University with a career path of becoming a medical doctor, specifically aiming to help underserved communities and be a part of Doctors Without Borders. She currently participates in multiple cultural clubs including the Minority Association for Pre-Medical Students, Vietnamese Student Association, Educational Opportunities Program, and volunteers to tutor high schoolers with school work. She is inspired by the care and community created within these organizations.

  • Oregon State University
    BSc in Biochemistry & Biophysics,
    Minor in Chemistry, option in pre-medicine

    Target
    Guest Services Advocate

    Valley Library
    Info desk worker

    Affiliations & Interests
    UPchieve online tutoring and counseling for low-income high school students
    Cooking, drawing, learning languages and hiking

 

Sonia Aylsworth
Cause Engagement

Ms. Aylsworth has 25 years of experience as an educator, teaching a variety of subjects such as French, Journalism, Peer Counseling, Spanish and Yearbook. She is an active volunteer with several organizations in her community, including food pantries, school PTSAs and reading intervention organizations. She also enjoys staying active as an avid pickleball player.

  • Broward County Schools
    High School Teacher

    Florida Virtual School
    Lead Teacher

    Affiliations & Interests
    Reading, traveling, pickleball, wife and mom

 

Adam Truong
Cause Engagement

Mr. Truong is a recent Computer Science graduate from Oregon State University. He is passionate about improving lives with a strong commitment to helping make technology more universally accessible as well as enhancing the quality of life for underrepresented groups. For these reasons, he is motivated by Simple Generosity's mission to support smaller, underserved communities. During his free time, he enjoys exploring new places around his local community.

  • Oregon State University
    BSc in Computer Science, option in Artificial Intelligence

    IE3
    Administrative Assistant

    Affiliations & Interests
    Vietnamese Youth Leader
    Gaming, learning, traveling and watching his cat slap digital fish on TV

 

Martina Buchal
Board Member

Ms. Buchal served as Cultural Attaché for the Czech Republic in Ottawa, Ontario before being selected as World Merit Global Ambassador. In that role she traveled to more than 30 countries representing an international community of over 100,000 millennials. She worked extensively in a wide variety of communities on social action projects alongside World Merit members, and delivered workshops and speeches about the importance of international collaboration and leadership towards achieving the UN Sustainable Development Goals.

  • Global Ambassador
    World Merit

    Founder
    Start Within

    Affiliations & Interests
    Lecturer, EMLyon Business School, France
    Associate, Center for Mindful Self-Compassion

Photo of Simple Generosity board member Jen Rone-Becker
 

Jeni Rone-Becker
Board Member

Ms. Becker oversees major gift fundraising for Windwood Family Services, a non-profit long-term residential care program for boys located near Charleston SC. Her sixteen years of experience in the marketing of banking services and her on-going and long-standing involvement in nonprofit organizations (Charleston Parks Conservancy, Dee Norton Child Advocacy Center) provide her with a deep understanding of the challenges faced by small nonprofit organizations.

  • Parenting
    Luke, an exuberant seven-year-old

    Entrepreneur
    SeaStar Arts Photography

    Affiliations & Interests
    Formerly, CEO Junior Achievement, Coastal SC
    Formerly, NFP Insurance Benefits, Charleston SC

Photo of Simple Generosity board member Leo Williams
 

Leo V. Williams, Major General US Marine Corps, (Retired)
Board Member

Mr. Williams has applied his leadership skills in the military, business, and philanthropic arenas, undertaking the command leadership of 10,000 Marine Reserve Logiticians supporting combat units worldwide, serving as a Brand Manager at Ford Motor Company for SUV’s and Pickup Trucks, and being appointed by Maryland Governor Martin O’Malley to the Board of the Reginald Lewis Maryland Museum of African-American History and Culture. Recently he led Take Shape For Life, Inc. as CEO and Chairman growing the business from $12M to $160M in annual revenues.

  • Ford Motor Company
    Brand Manager, Ford Explorer

    US Marine Corp
    Command Leadership

    Affiliations & Interests
    Board Member, Navy Mutual Aid Association
    Board Member, Marine Toys for Tots
    Board Member, US Naval Academy Foundation
    Board Member, Father to Father

Check Us Out

As a nonprofit with world-class transparency and a perfect Charity Navigator score, our books are open — visit irs.gov and search for us at EIN 47-5570019.

You can click below to check our most recent US Internal Revenue Service 990 filing, visit our profile on guidestar.org or call us at (843) 609-8595 for more information.